Price Increase Explanation

With the price of Concord Button Downs shirts increasing, we are taking this opportunity to further explain the reasons behind our decision. Over the past three months we have worked diligently to build a small following, and want to ensure that our customers understand the purpose of this increase. It is our goal to maintain your support by providing extraordinary customer service, upholding effective communication, and imparting ethical practices, allowing you to warrant our motives and behaviors. We understand the associations that come with price increases, and aim to be transparent in our clarification.

In determining whether or not this increase was necessary, we established three conclusive reasons that contributed to our final decision. Each reason provides further opportunities for our company to expand and create additional relationships with other organizations and potential customers. We hope these new opportunities increase our share in the marketplace, as well as open new doors to unchartered territories.

By increasing the price of our shirts we intend to investigate the possibility of working with retail shops, e-commerce affiliates, and CBD-alike institutions. Opening a Concord Button Downs wholesale division is a new initiative we are currently studying, and are excited by the market’s offering. As a result of increasing our bottom-line, we plan to enable practices that are fair to both wholesaler and retailer; thus, keeping with our goal of imparting ethical practices.

In addition, expanding our net-income allows us to run promotional events and hold seasonal sales. This will be a direct benefit to our customers who will receive discounts exceeding the previous $115 price point. By offering periodic price reductions we hope to build upon our customer service endeavors maintaining your loyalty and support.

Finally, as a proud producer of Made in USA apparel, it is important for our customers to be aware of the costs associated with domestic goods. While we could produce shirts internationally for a fraction of the cost, we disregarded this option believing in the work of American tradesmen and women. The implications of this decision however result in productions costs roughly six times greater than production costs in foreign lands.  Therefore, with such a high starting price point we must be strategic in how we utilize our funds, position our brand, and promote further opportunities.

Having read this notice on why prices are raising, it is our hope that you better understand the reasons behind our action. While this decision did not come easily, it is believed to be best for our organization. We thank you for your continued support of our vision to produce New England styled shirts made in the United States. Should you have further questions or inquires about this decision, we encourage you to contact dan@concordbuttondowns.com.

Sincerely,

The Concord Button Downs team